Cann is different than most brands. 1) It’s cannabis. 2) It’s cute, pink, and sharply irreverent.

It’s the #1 microdosed beverage that’s holding the mirror up to the cannabis, alcohol, and alcohol-adjacent industries. It’s proudly making the future more fluid for all consumers — most importantly, for the LGBTQIA+ community.

Cann is a queer-founded, proudly inclusive brand that goes big for Pride. (Read as: a lot of $$$$.)

The challenge for 2023: go bigger, bolder, and queerer than years before with zero budget. No massive productions. No million-dollar music videos with VINCINT. No L.A. billboards with drag queens a la Fantanas and half-naked men in tighty whities.

Our goal was to make an impact strategically, pairing bold messaging with AI imagery to show that anyone can drink how they want, look how they want, and be whomever they want. (Following a year of transphobic, anti-drag queen rhetoric and legislation.) We want all Cann drinkers to know we’re here, we’re queer, and we’re making the future more fluid. Literally. With a cannabis drink that breaks all binaries.