AKA Dry January, Cann’s version. Because January doesn’t have to be dry (or well, in the traditional sense).

Our campaign goal: capitalize on three-plus months of drinking, eating like shit, and shopping for others — without making folks feel bad for it. Instead of making extreme changes, like cutting out drinking entirely, we want consumers to make shifts in small doses. Liiiiiiike swapping the cocktail for a microdosed can of cannabis. Because you can start the New Year with the same buzz and without the booze, fake sugars, or hangovers.