not a project, just a little easter egg for you : )
because words matter but so do numbers
FUN NUMBERS
FUN NUMBERS
TOP SOCIAL CONTENT
original Mother's Day & Cinco de Mayo Instagram content outperformed key social KPIs
47.5K and 38.1K IG Reel views
average increase of ~30.6K views vs non-carli content
[original tweet]
[reddit thread]
[original email]
SL: a new flavor just entered the villa
12.9K and 11.4K IG Reel view
typically averaging ~12.1K views
MULTI-PLATFORM SOCIAL ENGAGEMENT
social post for Cinco de Mayo celebrated in the r/HilariaBaldwin subreddit (lol)
[original instagram]
[original reel]
[performance metrics]
[reddit comments]
traffic from email crashed website in 17 minutes
~2 orders every second
over $38.9K total sales in one day
biggest DTC email sale day to date
up 100% from the previous day
646 Ginger Lemongrass 6-packs sold @ full price = $16K in net revenue alone
AOV up from $72 to $82
33 new subscription sign-ups
open rate +65% vs. average of 30-40%
click rate = 1.36% vs. average .20%
TOP EMAIL PERFORMANCE
original email strategy & messaging — subject line, preview line, and email body copy — outperformed key email KPIs and drove $$$ revenue
TOP CREATVIE
original mock Super Bowl ad calling out Big Alc, Big Advertising, & the NFL for celebrating toxic marketing