Turns out, marketing weed delivery is hard.

There are dumb rules, regulations, legal jargon, a lot of blahblahblah BS that made my job nearly impossible. So when Lantern needed to market a 4/20 campaign and advertise “free weed delivery”…things got complicated.

Read as: we got creative and marketed 4/20 “subliminally.” We had to turn to trash cans. One of the few places the CCC would let us advertise, as long as we didn’t say “weed,” “marijuana,” include any labeled products, or let anyone know what we were selling. :)

So we got folks to celebrate the biggest weed holiday and order Lantern’s free weed delivery via high thoughts. On trash cans.