So you want to know how healthy you are — and feel like you’re in control of your health — without going to the doctor? Meet Lifeforce: a comprehensive and proactive health membership that takes your blood, measures your biometrics, and recommends your unique diet, lifestyle, and supplement additions to help you achieve your health goals.

Lifeforce is a great solution for the gaps (ie massive delays and lack of proactive care) in our healthcare system. Because it shouldn’t take nine months to get a doctor’s appointment, to chat for 15 minutes. You shouldn’t have to wait until you’re sick to learn how you can be healthy. It’s your body. It’s your health. It’s your life — take back control.

And while Lifeforce is changing at-home wellness, their site was struggling to reflect their new brand: a less hyper-masculine, dark and critical, Tony-Robbins approach. Instead, they wanted all patients — especially women — to feel welcome to join Lifeforce. To make Lifeforce feel less like a way to get in shape and more of a lifestyle: an easy way to improve your life, whether that’s to be healthy at home with your kids or in the gym.